Target mandates employees smile and make small talk in bid to lift holiday sales
1. Target mandates smiling, eye contact from employees to boost holiday sales. 2. This '10-4 program' aims to enhance customer experience at nearly 2,000 locations. 3. CEO Michael Fiddelke prioritizes consistent guest experiences and store cleanliness. 4. Target's comparable sales fell 1.9% in Q2, with digital sales increasing 4.3%. 5. Target is investing $4 billion in stores and technology to restore customer loyalty.