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Tariffs Deepen Retail Divide As Low-Income Shoppers Cut Back, Bank Of America Says

1. Back-to-school spending showed strong growth in August, particularly in apparel. 2. Total retail sales excluding autos rose 1.9% YoY, up from 1.1% in July. 3. Higher-income households increased apparel spending; lower-income households reduced it. 4. Discount apparel sales growth accelerated as consumers trade down. 5. Jewelry and beauty sales expanded significantly, marking strong retail performance.

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FAQ

Why Bullish?

Consistent growth in retail sales typically boosts consumer-focused stocks within the S&P 500. Strong apparel sales indicate consumer resilience, which may lead to higher earnings in the retail sector.

How important is it?

Given the significant indicators of consumer spending and retail performance, this article suggests broader implications for economic health, making it highly relevant to S&P 500 companies, particularly in the retail sector.

Why Short Term?

The strong back-to-school sales data will likely affect stocks in the short-term as earnings reports reflect positive retail performance. Historically, back-to-school spending correlates with a stronger retail sector performance leading into Q3 earnings.

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