These Chinese Cities Are the Silent Engine Powering a Consumer Revival
1. China's lower-tier cities are driving household spending growth. 2. Rural retail sales increased 4.9%, outpacing urban growth at 4.5%. 3. Smaller cities account for over 57% of China’s total consumption. 4. Consumer confidence is fragile, impacting discretionary spending. 5. Brands should adapt strategies to capture growth in lower-tier markets.