Walmart teams up with Spain's La Liga, furthering the retailer's investment in soccer
1. Walmart partners with La Liga as first presenting partner of El Clásico. 2. Partnership aims to enhance soccer fandom engagement in the U.S. 3. La Liga's U.S. audience is rapidly growing ahead of the 2026 World Cup. 4. Walmart's previous MLS partnership has shown double-digit revenue growth. 5. El Clásico consistently attracts 650 million viewers globally.